Lyria

Shaffer-Bauck

Branding, Layout, Packaging

Lyria

Shaffer-Bauck

Branding, Layout, Packaging

I am a visual designer and wordsmith with a heart that sings for the great outdoors. I seek new perspectives and awareness, rooting my design decisions in research. A competitive trail runner, I am fueled by challenge and bring discipline and a tireless curiosity to any collaborative environment.

www.lyria.design
hello@lyria.design

Washington State Parks Rebrand

Art Direction, Branding, Layout

The goal of this project was to refresh Washington State Parks’ brand to position it as modern, inclusive and accessible to an increasingly diverse audience. Reimagining this familiar brand, I created guidelines for a cohesive visual language that were then captured in a comprehensive brand book.

Glo Wine Co.

Branding, Packaging, UX/UI

The aim of this project was to create a wine service that made trying new wines easy, informative and fun. A tiered subscription service, Glo brings the excitement of blind tastings to the user’s doorstep, allowing them to explore the flavors of the Pacific Northwest from the comfort of their home.

Collaborators

Greenhaus Plant Identification Cards

Branding, Illustration, Layout

The goal of this project was to make learning about houseplants easy and enjoyable. Sold in the Volunteer Park Conservatory gift shop, Greenhaus is a colorfully-illustrated houseplant identification deck that opens the door to the wonderful world of plants and the bountiful benefits they offer.