Susan

Robb

Art Direction, Branding, UX/UI

Susan

Robb

Art Direction, Branding, UX/UI

I'm a UX researcher/designer who brings warmth, humor, and empathy to creative challenges. My superpower is systems thinking and discerning hidden connections. My background in art and training in design thinking ensures that I keep asking the hard questions over having easy answers.

susanrobbdesign.com
susan@susanrobb.com

Examining the Racial Wealth Gap

Art Direction, Motion, UX/UI

The racial wealth gap is a complex issue. After detailed research to ensure we considered historical, contextual, cultural, gender, and class factors, we mapped out a strategy to synthesized the information into uncomplicated data visualization via motion graphics for use as an Instagram carousel .

Collaborators

Mikro

Art Direction, Branding, UX/UI

Mikro is a simple and effective app that guides people seeking relief from depression and PTSD through the experience of microdosing Psilocybin.

Green Lake Wayfinding

Experiential, Illustration, UX/UI

Green Lake is one of Seattle's most cherished parks, but its signage is inconsistent, unclear, and time-worn. By centering the needs of the park user, this wayfinding redesign offers a more effective family of signs with greater usability, cohesiveness, and delight.