I'm a visual designer who enjoys solving problems that effect positive change. As a storyteller, I love discovering the best way to present a message for its intended audience. My methodology is research-based, people-focused, and outcome oriented.
This project re-imagines the Seattle Aqua Follies, a water-themed entertainment series which took place for a few decades, beginning in the 50s. The advertising collateral l from this era relied heavily on the swimsuit-clad, female body. In this re-imagination, I decided to use the male form.
The problem to solve for this project was to inspire younger shoppers to patronize Local Yokels, a Seattle-based farm to table delivery service specializing in produce, meat, snacks, and more. Local Yokels is relationship based company and our solution reflects this reality.
I'm fascinated by the way messaging influences how people choose to behave, particularly in the midst of a global pandemic. In this project, I did a deep dive into how people think, act and and feel based on the messages they're taking in.
