Daniel

McCoy

Advertising, Branding, UX/UI

Daniel

McCoy

Advertising, Branding, UX/UI

Hi, I’m Daniel. I’m a visual designer and artist with a passion for creative problem solving and a boundless curiosity. As a lifelong learner, I love design because it connects many of my interests: research, history, art, psychology, and empathy.

daniel-mccoy.com
danielmccoy33@gmail.com

Third Place Books

Art Direction, Branding, Layout

Third Place Books enjoys a loyal customer base in Seattle and has created communities around each of its neighborhood stores. This rebrand integrates beloved elements of the small bookstore experience into a cohesive visual brand that better conveys the core values of the company.

Hooch + Booch

Advertising, Branding, Packaging

The hard kombucha market is exploding as health-conscious consumers look for alternatives to beer and wine. Hooch + Booch is an upscale canned kombucha that employs unique visual design and niche brand positioning to reach a previously untapped market: the kombucha cocktail aficionado.

Bic Pens Advertising

Advertising, Art Direction, Illustration

This advertising campaign for the Bic 4-color pen focused on attracting attention through surprise and delight. Taking inspiration from graffiti and doodles, we used simple illustrations—drawn in the four colors of the Bic pen—to produce interactive cartoons within the environments of the city.