I am visual designer who is fascinated with helping others build their brand. I believe a creative outlook can be a great problem solving tool to strengthen the relationships between people and the products they use.
BIC is celebrating the 50th Anniversary of its 4-color pen by updating the original green with purple. This advertisement campaign reminds people that using the BIC 4-Color pen is still fun in the digital age through creating optical illusions that encourage our audience to engage with the ads.
The goal of this project was to replace Seattle’s most visited park’s disjointed signage with a cohesive wayfinding system inspired by a combination of the lush nature and techy city surrounding the Green Lake to help visitors navigate the park along with added public art to create more engagement.
There are plenty of great dynamic display typefaces out in the world, but not many that are free. Inspired by speed and sports, ORCA was created to fill that void for designers to enjoy and use when a powerful and bold font is needed.
