Hoa

Hong

Art Direction, Branding, UX/UI

Hoa Hong student portrait

Hoa

Hong

Art Direction, Branding, UX/UI

As a multi-disciplinary designer and graphic artist, I strive to find comprehensive and creative design solutions across media. I’m adaptable in any work situation and can work collaboratively, individually, and lead projects in packaging, general layout, illustration, typography, and branding.

hoahongdesign.com
hoahong.designs@gmail.com

WEME Magazine: Issue 001

Art Direction, Illustration, Layout

WEME magazine is a brand dedicated to highlighting women’s work and creative processes in the intersection of art, design and streetwear fashion. At the heart of WEME is its impactful editorial content with the message: “If she can do it, I can do it too.”

Boba Lab Concept Store

Branding, Layout, UX/UI

Boba Lab concept store is created for curious individuals who appreciate explorative and non-traditional culinary. We are crafted, open-minded, and experimental. Our mobile app offers a reliable streamlined ordering and rewards system for both first-timers and loyal bubble tea lovers.

Collaborators

Trung Nguyen Sub-brand

Branding, Illustration, Packaging

Cold Brew Coffee is a new on-the-go coffee line from Trung Nguyen, a parent brand that traditionally only serves ground coffee and instant mix. This sub-brand expansion does not only sustain the original brand authenticity, but it also adopts modern and boisterous visuals to reach new audiences.