I am a visual designer with an interest in branding and art direction. Equal parts big picture, strategic thinker and detail-obsessed designer, I am a curious and creative problem solver ready to use design as a force for good in the world.
Liminal, a quarterly publication featuring stories that explore the connection between people and planet, empowers readers with the tools and inspiration necessary to build a more just and sustainable world. Liminal won the 2021 Judge’s Choice Award at the American Advertising Awards Seattle.
How might we modernize the park's identity to appeal to an increasingly diverse state population without losing the historic legacy of the agency? The rebrand builds enthusiasm for the state’s parks and shifts the expression of the agency to better reflect its values of inclusivity & accessibility.
Through extensive market research and brand discovery process, the identity of And emerged as an inclusive, high quality product line committed to meeting the needs of people with periods and disrupting outdated gender norms in the industry.
