Naturally curious and analytical, I’m drawn to design for the opportunity to solve problems creatively, and I enjoy the challenge and learning involved in tackling anything new. With interests in psychology and community development, I’m excited by how design might improve people’s lives.
A magazine that speaks unapologetically to the romantic vision of woodworking as a craft which connects us to the past, allows us a contemplative reprieve from the hum of modern urban life, and offers meaningful engagement with local and global communities of woodworkers.
WSP’s branding suffers from a visual disconnect across user touchpoints, inadequately addresses accessibility, and needs modernization. I created a cohesive identity to be applied across the parks system, increasing accessibility and enjoyment of the parks, and more successfully engaging users.
For the 50th anniversary of Bic’s 4-color pen, we created a campaign that highlighted the nostalgia of engaging with objects from the past, and also emphasized the enduring appeal of the pen in relation to contemporary products from 1970.
