I am a visual designer, brimming with enthusiasm that often spills over into interesting and surprising solutions. I love finding ways to make designs pop and sizzle through the use of motion, though when I dream it sometimes looks like the adobe creative suite UI.
In Austin, Texas, Jo’s Coffee has a fun and friendly brand with an active following. The challenge was to create an ready-to-drink coffee product that looked cohesive with their current brand offerings while also standing out on the shelves next to competitors.
We created a brand concept that is is as multifaceted as Pilchuck and aligns with their mission and goal while considering its target demographic and current audience. We then expressed the concept as a cohesive visual system that is truly authentic to Pilchuck.
Seattle Public School currently requires students, parents, and guardians to navigate between three separate platforms to accomplish simple everyday tasks. How might we streamline this platform while creating a cohesive, unified, inclusive, and human-centered experience for all users?
