Frankie

Ostello

Advertising, Branding, Illustration

Frankie Ostello student portrait

Frankie

Ostello

Advertising, Branding, Illustration

Visual designer with 15 years of commercial art experience as a stained glass artisan. Lifelong performer and musician with creative projects across many mediums. Former business owner. Comfortable leading a team or collaborating within one. Can be found playing bocce during recess.

frankieostello.com
frankieostello@gmail.com

Green Lake Park: Way-finding

Experiential, Illustration, Layout

Green Lake is Seattle’s most visited park. Its way-finding system has fallen into disrepair. A redesign is needed to serve park patrons. Using accessibility guidelines for type as well as simplifying written information into visual information, allows the system to be used by a larger population.

Washington State Parks — Rebrand

Branding, Experiential, Layout

Current branding for Washington State Parks suffers from a visual disconnect across its array of user touch points. I wanted to develop greater awareness of the vast resources and convenience of Washington State Parks by creating an engaging and accessible brand identity.

Bic

Advertising, Art Direction, Layout

Bic is celebrating the 50th anniversary of it’s 4-color pen. The pen has been updated, with the original green being replaced by purple. Show people that using the Bic 4-color pen is still relevant. — Create an advertising campaign that showcases the history and longevity this revolutionary product.